EKSPLORASI PENATAAN MAKANAN GAYA RUSTIK ORIENTAL UNTUK PEMASARAN JAJANAN PANGSIT MELALUI FOTO INSTAGRAM
Abstract
Perkembangan teknologi informasi membuat pengguna sosial media Instagram semakin pesat. Konten fotografi merupakan hal yang sangat penting dalam penyampaian informasi ataupun hiburan melalui sosial media Instagram. Konten fotografi juga sering digunakan sebagai media periklanan dalam membantu penjualan suatu produk melalui Instagram. Hal yang menjadi unsur penting dalam membuat visual yang menarik harus mengandung unsur artistik dan informatif. Foto produk yang informatif membutuhkan pemilihan, penataan, penyusunan makanan, properti, dan latar yang menarik. Karya foto yang diciptakan pada penelitian ini merupakan jenis karya fotografi makanan. La-Hap Dumpling adalah produk yang akan digunakan sebagai objek penciptaan dalam penelitian ini. Metode penelitian yang digunakan dalam penciptaan karya ini melalui beberapa tahapan yaitu ide dan konsep perancangan, perencanaan, produksi/pemotretan, penyuntingan, dan penyajian. Melalui penerapan teknik-teknik fotografi makanan karya-karya penelitian ini dapat menghasilkan visual yang menarik dan informatif dengan konsep pengarahan gaya penggabungan antara rustik, oriental mandarin, dan modern.
Exploration of Oriental Rustic Style Food Plating as a Marketing Strategy for Dumpling Snacks through Instagram Photos. The development of information technology has made Instagram social media users increasingly prolific. Photographic content is essential in delivering information or entertainment through Instagram and social media. Photo content is also often used as an advertising medium to help promote the sale of a product through Instagram, which is a crucial element in making attractive visuals that contain informative and artistic aspects. Informative product photos require selection, styling, food plating, interesting properties, and settings. The photo works created were food photography works. La-Hap Dumpling is the product to be used in this photography creation. The methods used were utilising the idea and concept of making the photographs and planning, getting into the production or photoshoot, editing, and displaying. Through usage of food photography techniques, this creation expected to produce attractive and informative visuals.
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DOI: https://doi.org/10.24821/specta.v7i1.9207
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