Analisis Perilaku Pengguna dalam Pembelian Item Virtual pada Game Online

Rina Yulius

Abstract


Online games increasingly sell virtual items to generate more income. Intent to purchase virtual items is different among gamers. This study aims to evaluate factors affecting gamer’s behavior and how to predict it toward purchasing virtual items. Simple random sampling was used in explanatory research using five-point Likert scale which was distributed to 300 users of online game in Indonesia. The process of analyzing data using structural equation modeling (SEM) to identify factors affecting user behaviors toward purchasing in virtual worlds.

Keywords: virtual item, online game, SEM


Abstrak

Game online mengandalkan penjualan item secara virtual guna menghasilkan pendapatan yang lebih besar. Minat pengguna game online berbeda-beda dalam melakukan pembelian. Tujuan dari penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi perilaku pengguna dalam pembelian item virtual pada game online. Metode pengambilan sampel menggunakan simple random sampling dengan alat ukur berupa skala Likert. Jumlah subjek penelitian ini adalah 300 pengguna game online di Indonesia. Sampel penelitian dianalisis menggunakan structural equation modeling (SEM) guna mengidentifikasi faktor-faktor perilaku pengguna dalam pembelian item virtual pada game online. 

Kata kunci: item virtual, game online, SEM

 


Full Text:

Abstrak FullText

References


APJII, A. P. J. I. I. (2015). Profil Pengguna Internet Indonesia 2014. Jakarta. Retrieved from https://www.apjii.or.id/content/read/39/27/Profil-Pengguna-Internet-Indonesia-2014

Bae, J., Koo, D., & Mattila, P. (2016). Affective motives to play online games. Journal of Global Scholars of Marketing. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/21639159.2016.1143153

Baysak, E., Kaya, F., & Dalgar, I. (2016). Online Game Addiction in a Sample from Turkey: Development and Validation of the Turkish Version of Game Addiction Scale. Klinik Psikofarmakoloji.

Beard, C., & Wickham, R. (2016). Gaming-contingent self-worth, gaming motivation, and Internet Gaming Disorder. Computers in Human Behavior.

Chen, Y.-C., Chen, P. S., Hwang, J.-J., Korba, L., Song, R., & Yee, G. (2005). An analysis of online gaming crime characteristics. Internet Research, 15(3), 246–261. http://doi.org/10.1108/10662240510602672

Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 untuk Penelitian Empiris (2nd ed.). Semarang: Badan Penerbit Universitas Diponegoro.

Hasdy, D. (2015). Identifikasi Faktor-faktor Sosial Anak Pemain Game (Gamer)(Kasus Anak yang Tinggal di Perumahan BTP, Kota Makassar). Retrieved from http://repository.unhas.ac.id/handle/123456789/15622

Ho, C., & Wu, T. (2012). Factors Affecting Intent to Purchase Virtual Goods in Online Games, 10(3), 204–211.

Kim, E. J., Namkoong, K., Ku, T., & Kim, S. J. (2008). The relationship between online game addiction and aggression, self-control and narcissistic personality traits. European Psychiatry, 23, 212–218. http://doi.org/10.1016/j.eurpsy.2007.10.010

Kominfo, K. K. dan I. (2014). Komunikasi dan Informatika Indonesia Buku Putih 2014. Jakarta.

Liao, G., Huang, H., & Teng, C. (2016). When does frustration not reduce continuance intention of online gamers? The expectancy disconfirmation perspective. Journal of Electronic.

Merhi, M. (2016). Towards a framework for online game adoption. Computers in Human Behavior.

Nayak, M. (2012). Next wave of Asian exports to U.S. may be virtual goods. New York Times.

Vanwesenbeeck, I., & Walrave, M. (2016). Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing. International Journal of Advertising.




DOI: https://doi.org/10.24821/jags.v3i1.1582

Article Metrics

Abstract view : 0 times
Abstrak - 0 times FullText - 0 times

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2017 Journal of Animation & Games Studies



Journal of Animation and Games Studies (JAGS) - ISSN 2460-5662 (print) || 2502-499X (online)

Visitor Number  : View JAGS Stats