KOMUNITAS RERESIK SAMPAH VISUAL: MEMBANGUN KESADARAN BARU TATA VISUAL IKLAN MEDIA LUAR GRIYA DI YOGYAKARTA

Abstract

The subject of this research is the Reresik Sampah Visual (RSV) community, its efforts and
activities in building new awareness of Yogyakarta people about the importance of a visual management
should be applied to the out of home (OOH) advertising in Yogyakarta. New awareness will result in a new
culture; a culture that is more environmentally friendly. It is hoped that this culture will finally restore the
aesthetic and visual management of the OOH advertising that is more comfortable for the public.
A qualitative method of research is employed to descriptively analyze the data gathered from observations,
interviews, documentations and library study.
To gain its objective, the RSV community incessantly campaigns its opinions based on the Five Percepts of
RSV. The opinions are buzzed by raiding the OOH ads placed on streets, forming community via social
media networking, writing on the mass media, and undertaking discussion forums. The RSV activity is a
local movement that is similar to the New Social Movement fighting for the improvement of the quality of
life and focuses on the non economy redistribution and non violence issues.

Keywords: Community, Reresik Sampah Visual, Visual management, New awareness, Out of home
Advertising.