PENGARUH BUDAYA MOOI INDIË DAN RIJSTTAFEL PADA DESAIN SAMPUL BUKU RESEP MASAKAN

Abstract

The Dutch colonial occupation of the archipelago had a big influence on the growth and development of culture in society. Social, political, economic and cultural conditions are closely related which influence each other. In the 19th century, amidst the rapid economic development of the Dutch East Indies government, there was a large migration of Europeans to the colonial lands. This led to the emergence and development of Indis culture. Mooi Indië in the arts and rijsttafel in the culinary world is a form of Indis culture. Both were major factors in the rapid development of Indis culture. Various media are used to spread this culture, including one of them is a cookbook cover design. Cuisine and food as basic human needs become a medium for acculturation, therefore the emergence of cookbooks is one way to see the cultural influences that are formed in society. Researchers use historical methods in this qualitative research, through a process of searching, selection, criticism, then analysis and interpretation. As a result, visual elements such as stately houses, coconut trees, and exotic landscapes in the style of a tropical country from Mooi Indië's painting style are found on the cover designs of the cookbooks. Likewise, the presentation of food using plates arranged in a buffet style then brought by dark-skinned waiters on the cover of the cookbook, indicating that the rijsttafel also influenced the choice of cover designs that represented its era.