Shoulder Bag Design from Used Denim Material with Hand Embroidery Technique Application

Abstract

Piles of denim waste are a problem for the environment, so it is necessary to find the right solution. One of them is by reprocessing used jeans made from denim into new products that have use value and selling value with the concept of upcycling, in the form of shoulder bags.

The process of designing this work follows the reference of S.P. Gustami's creation method, which in making this work goes through three stages, namely exploration to explore ideas through various references, the design process that considers several aspects, and the stage of realizing ideas into finished products. The target to be obtained is a shoulder bag product that is decorated using hand embroidery technique.

The product produced from this design project is a shoulder bag with denim main material from used jeans that takes the visualization of the Moon Goddess story. The technique used in this design uses the application of hand embroidery techniques as an addition to add aesthetic value to the product. The details of this addition will bring out the texture produced from the hand embroidery technique.