Pengaruh Promosi Menggunakan Foto Produk pada Kegiatan Wirausaha: Systematic Literature Review

Sayyidah Hikma Lutfiyana, Agus Juhana

Abstract


Lanskap dunia wirausaha telat dipengaruhi era digital secara signifikan. Peralihan dari teknik promosi tradisional ke promosi digital telah membawa dampak pada kegiatan wirausaha. Tidak dapat dipungkiri, estetika visual pada proosi menggunakan teknologi digital berpengaruh penting terhadapa penjualan. Tujuan dari penelitian ini adalah untuk menilai dampak dari strategi promosi menggunakan visual produk terhadap perilaku konsumen. Metodologi penelitian yang digunakan dalam penelitian kali ini berasal dari pendekatan ilmiah yang dikenal sebagai Systematic Literature Review (SLR). Berdasarkan materi yang ditinjau, terbukti bahwa foto produk memberikan dampak yag signifikan dalam membangkitkan minat dan memfasilitasi keputusan pembelian konsumen dalam pasar sasaran.

 


Keywords


Kata kunci: foto produk, promosi, bisnis

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References


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DOI: https://doi.org/10.24821/rekam.v20i1.11134

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