Makna Dalam Film Iklan

Abstract

Abstract. Film, is a medium in communication, but the logic-signs in the film is unique. It have more visible
and natural, and took away the coding message in communication. The power of film language is the sign
that delivered, with visual icons and kinetic representation. Associated with commercial ad film, the
arbitrary does not lie in the signs visually stunning, but on the meaning an associative obtained from the
meanings sign coding ethnicity are semantically. What is served in the film ad is logic image of a
commodities that delivered with a story that is frequently arbitrary, as a consequence of the ways in which
advertise.

Keywords: Film, Visual Representation, Advertising.