PERAN MARKETING COMMUNICATION DALAM MENDUKUNGSUSTAINABLECOMPANY (STUD I KASUS MARCOMM TOYOTA- NASMOCO GOMBEL)

Abstract

MarComm is a synergy, creativity, integration and integrated marketing communications by
utilizing a variety of different communication elements in order to create coherence in each field to make
it more cohesive and coherent. Marcomm responsibility is to ensure proper communication is achieved;
established corporate image, brand awareness is awakened, etc .. , If this can be achieved then Marcomm
can be said to have goals and staying maintain the continuity of the activities I sustainable business within
the company.

Keywords: MarComm, Coherence, Sustainable Company,