LOGO SHELL BENTUK KERANG YANG MUDAH DIKENANG

Susilo Tri Hartanto

Abstract


According to AI Surveillance Ries and Laura Surveillance Ries brand is a word in the mind
consumers, a word, which is called a proper noun, where the words objects that show people, place, and,
etc. this has the power to influence on it, so every proper noun is essentially a brand and can likes whatever
name, so that nobody is a brand? In addition will be easier for consumers to recognize and buy goods
which gave her satisfaction, can also be able to differentiate company or individual that one to another in
theproductthattheyo.ffer(Jejkins, 1997: 296).
Use company identity in a product, making consumers to quickly identifY, to remember, causing a
great impression or the image even to all the things associated with it. Especially when identity is created
through a unique design or a special be realized through unity elements color, shape, and the letter.


Keywords: Logo, mimesis, remainder


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DOI: https://doi.org/10.24821/dkv.v2i4.872

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