MENGAPA HARUS GANTI LOGO? (Kasus Pergantian Logo PT Pertamina dan Bank BNI ditinjau dari aspek Filosofi, Estetika dan Fungsional)

Abstract

The more professional a company, the role of corporate identity or logo increasingly important,
especially for the needs of sales promotion, public relations, publicity, and advertising.. Besides aiming to
build the companies image in the public eye, a good logo will lead to suggestions and strong selfconfidence,
pride, sense of belonging, even to establish unity and solidarity among the members of one
another.