STRATEGI PERANCANGAN REBRANDING KABUPATEN TUBAN YANG MEMILIKI POTENSI RELIGI, BUDAYA DAN SEJARAHNYA

Abstract

City branding is a means for an area or city to introduce their potential to the outside community and their own communities so that it can be preserved for the future. Tuban District, which is known by the community today is a producing district of Tuwak which is also known as Tuwak City and Guardian Earth, has a variety of potentials to be preserved and introduced to the wider community so that Tuban's own cultural heritage does not stop. In addition, it also serves as an insight to the Tuban youth about the noble spirit that is the hallmark of the Tuban community. The spirit of fairness means the spirit to continue to preserve the potential, culture, and art that has been created from hundreds of years ago which is also one of the legends of the island of Java. Because Tuban itself is a city that has a lot of potential in terms of religion, history and culture. Therefore, branding for Tuban Regency is needed so that the potential can be recognized and preserved. With this City Branding, Tuban has the opportunity to introduce its potential, and also to preserve the country's cultural heritage for its successors. The research method carried out in City Branding uses qualitative methods with a direct approach to the field and distributing questionnaires to relevant parties to deepen knowledge about the city of Tuban itself, observation and in-depth interviews. From this method it can be seen that Tuban is one of the cities in East Java which is rich in potential.