Beauty apps dan Budaya Makeover Digital di Kalangan Perempuan

Abstract

Beauty apps provide easiness to those young women who seek beauty in daily basis without any make up nor do beauty treatments, these apps have the ability to enhance ones jaw line to look thinner without plastic surgery. They magically revise the overall look of ones selfie photo. After take selfie user especially woman can edit the photo by applying effects within the apps to enhance skin color, thinify the face, add makeup or even stretch the neck to look longer. The photo shows distinctly different look from what it actually represents in the real life. Prior to the previous research underlining woman's position over the man, woman can be the subject as well as man to make decisions when editing the photo using beauty apps. Feeling empowered, freed, facilitated by the apps, more and more women utilize them. They keen on doing this so called digital makeover on their photo before posting them on social media so rapidly that somehow it becomes a cultural activity. Therefore on this setting, this research is established as an explanation of a question of whether beauty is practiced by women through beauty apps. It is also provides description on how that practice leads to the women's way of seeing on beauty. It is qualitatively analyzed under the theory of media and feminism, enrich with technoculture discourse as well as philosophy of photography.