LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG

Ganes Satya Aji

Abstract


This research tries to identify factors, factor interpretation, and relationship of the
visitor behavior on landmarks Yogya Kembali Monument (Monjali) in Yogyakarta.
Visitor behavior has three dimensions: Motivation, Decision-making, and Satisfaction.
Using
200
respondent
who
collect
from
Judmental
Sampling
Method
and
ana-
lyzed by Factor Analysis and Arithmetic Mean Test with a quantitative approach.
From the analysis conducted to show that the perception of visitors is relatively high
so that the motivation to visit because of the learning and aesthetic factors, artistic
attraction factors, and recreational factors. Visitor considering, first is facilities and
infrastructure factors, benefits visit factors, and characteristics of visitors and trips
overview factors to decide to visit. After the visit, visitors were satisfied because of
the quality of service factors and physical environmental factors given from Monjali
monument. Then the hypothesis tested results indicate that there is a strong enough
relationship between the factors that form of variable motivation, decision variab-
les, and variable visitor satisfaction.


Keywords


motivation, decision-making, satisfaction, monuments, landmarks

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DOI: https://doi.org/10.24821/jtks.v1i1.2823

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